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Why Shakespeare

Corporate Programs
LEADERSHIP
What is it that leaders do? Obviously the actions of a
leader are different depending on whether that person is
the leader of a deployment, a leader of a project team, or
someone who leads by mentoring. But rarely do persons
with leadership roles in a business setting actually "do"
the work by themselves. Leaders don't personally make
widgets. They lead the people who do. What makes
leaders leaders is much less what they do with their own
two hands and much more what they say to others about
what needs to be done.

IF YOU CAN'T COMMUNICATE, YOU CAN'T LEAD

If you observe someone in a leadership role, whether that
is the President of the United States or the head of a
project team, you will see someone communicating, in
many different settings, employing many different means.
In oral communication, the settings can vary, from giving
speeches to large groups, to conducting staff meetings,
conference calls or one-on-one phone conversations, to
talking with someone while walking down the hall or in
one's office, to chats over lunch or dinner. The written
communication of a leader can take the form of emails,
faxes, letters, notes, articles, office memos, planning
documents, etc.

How does the President of the United States, sometimes
called the leader of the free world, spend his day? In
meetings -- briefings by intelligence officials, arm-twisting
sessions with congressional leaders, photo opportunities
with foreign dignitaries or school children, strategy
sessions with White House staff members. It is almost all
talk, and it is all communication, including using a pen to
sign a piece of legislation into law.

How leaders exercise their leadership is through
communication. And communication skills can be
learned, honed, and continuously improved. The stronger
a communicator you become, the more successful you
will be as a leader. Yet, despite the centrality of
communication to effective leadership, the training in
communication skills professionals rarely matches their
training in technical skills. That is why PROSPERO has
developed its training program -- to improve your ability to
speak in a way that moves people to action, and to listen
so as to gain the full benefit of other people's knowledge,
insights, and opinions.
Follow this link to a PDF file about
the language of leadership.